Rapala added us to their guide program this fall.  We use a ton of different baits by Rapala:  Rippin Raps, Jigging Raps, Shadow Raps, and lots of different standard crankbaits.  We would probably have to say that we are most excited about the success we have experienced with Jigging Rapalas over the past couple of years.  What started out as just an ice fishing lure has expanded to catch smallmouth and perch in deep water in the middle of the summer on Lake George.  They've also helped us a ton catch perch and walleyes fished deep and shallow (thank you to Al Linder and Angling Edge for showing this technique off).  We look forward to a greater partnership with this awesome company!